Tuesday, February 12, 2013

Project Transform - Barclays Faces An Uphill Struggle

Barclays has announced that it will cut 3,700 jobs (1,800 of them in its investment banking division) and £1.7BN of costs, as part of Project Transform which is designed to restore confidence in both its finances and its tattered reputation.

As Barclays fully realises a good brand and reputation takes years to build but days to destroy, the uphill struggle to restore confidence will take many years.

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